Rob Johnson Marketing Labs

Fighting Through The Clutter With Webinars

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Upviral Review - See the Demo and Review

April 8, 2016

How many times have you signed up for a mailing list, usually to get something free in return, only to unsubscribe later because what you get is garbage? Avoid driving customers away with these types of emails by reading this article and learning some techniques, which will make your email marketing effective

Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.

Follow up with contacts you meet at trade shows. Collect people's phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.

If you plan to use emails as a marketing tool, you must first gain permission from each customer you would like to include in your campaign. If you do not do this, you will be accused of sending spam, and it may cause you to lose some customers.

Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages. If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.

Design your marketing emails to be easily read on mobile devices, in addition to computers. An increasing number of people check their email messages using their cell phones. If the message is difficult to read on their phone, it is likely to be deleted without the content ever being read.

Use your emails to give your customers incentives. Customers are more likely to buy your products if you make it tempting to do so. You could give them free shipping if they follow the link in the newsletter and buy more than $50 worth of your products.

In today's mobile world, almost nothing will hurt your email marketing campaign more than not making your message and hyperlinks accessible to mobile users. Imagine many people getting your email when they check their phones but not being able to access your site. This would affect your campaign in a highly negative manner.

Your marketing email does not need to be just black and white only. Your logo should appear, and a color scheme of some sort should also be part of your campaign. However, it is very important that the color scheme be specific and consistent in order for it to be effective for your campaign.

If your company already has a strong brand identity, be sure to leverage that brand identity in your email marketing campaign. Use an identical color theme and layout for every email, and make sure to include your business's logo in all of your messages. By making the emails recognizable, you can take advantage of the good reputation you have already worked hard to develop.

Now that you have read the tips listed here you have the knowledge which can put your email marketing campaign head and above the rest. Consider printing this article aside. So that you can refer to it as necessary in order to get the most out of the information in this article. Success will come to you as soon as you put your mind into motion!

Webinar JEO Review - Get The Inside Scoop

January 15, 2016

Webinar JEO is a new software that's getting rolled out to help you carry out your marketing message via webinars from Walt Bayliss.

But webinar software let's face it tackling these roadblocks are what will separate those that do from those that do not and ultimately the have's and the have not's. Let's look at each of these, maybe these obstacles aren't as big you think.

But the choice is yours. You can choose to take action and be among thousands of other entrepreneurs who are already using the system, and have chosen not to let the economy get the better of them. Or you can choose to do nothing while others profit.

Most of the time webinars will be recorded and used later down the road which is a great leverage strategy. You can send out replays to your list to help drive more sales (for those that couldn't make it, forgot, or never got the invite). You can also use the video and cut it up, allowing you to create several videos from one.

What about video recording and hosting? As you know people mostly do business with people that they know, like and trust, you need video on your website to help your prospects to know, like and trust you, that could set you back $20-$50 per month easily.

However, I'm finding more and more that writing a press release is one of the single greatest ways to attract qualified sales leads imaginable. And yet, so few companies actually do it.

After that my wife didn't leave me, I was able to pay my rent in full, my internet has stayed on, and my 3 kids are healthy and loving live. If it wasn't for website flipping I don't know where my life would be. Because there was no way I was getting another day job.

For all the Webinar JEO details and resources, see -
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